The San-X Files: A Brief History (1/3) – From Chida Handler to Pinny-Mu!

San-X is one of the top stationery companies in Japan and the creators behind charming and comical characters such as Tarepanda, Sumikko-Gurashi, and their flagship character Rilakkuma. While lesser known worldwide than their key competitor, Sanrio, within Japan, Rilakkamu is quite the formidable rival to Sanrio’s Hello Kitty….Learn more about how San-X rise to stationary domination!