About

Welcome! I’m so happy you found my blog and hope you enjoy this exploration into Japanese Kawaii Culture.

Kawaii means “cute’’ in Japanese and is one of the most frequently used words in Japan. But ‘Kawaii’ is more than just a word, it’s a global cultural phenomenon describing a culture of celebrating all things cute and adorable. Here at JKC we are taking a deep dive into the history and evolution the kawaii aesthetic and culture trend, from the Taisho period artist Yumeji Takehisa through Sebastian Masuda.

If you have any thoughts to share or topics you would like me to explore, please leave a comment! よろしくお願いします – Azukibean