Known for his vibrant colors, bold pattern combinations, and whimsical designs, Sebastian Masuda (増田 セバスチャン, MASUDA Sebasuchan) is leading the next generation of Kawaii expression.  As the designer of 6% DOKIDOKI in Harajuku and the creative director behind Kyary Pamyu Pamyu, as well as numerous international kawaii art installations, Masuda has made it his mission to spread joy and vibrant color around the world.