The San-X Files: A Brief History (2/3) – The Lost Decade, Tarepanda, and the Healing Power of Kawaii

In the wake of the second world war, Japan took the world by surprise, emerging from the ashes with rapid development and economic growth, and rising to the world’s second-largest economy by the end of the 1960s. However, in 1990 the massive bubble economy that had been growing since the late 1980s finally burst, ushering in years of recession and economic stagnation, commonly referred to as the ‘lost decade.’ What does this mini economic lesson have to do with the history of San-X?!? Well, surprisingly, this part of Japanese history had a huge impact on the evolution of kawaii! Learn all about how the social impact of the lost decade ushered in a whole new world of kawaii and how San-X rose to meet this new demand!

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The San-X Files: A Brief History (1/3) – From Chida Handler to Pinny-Mu!

San-X is one of the top stationery companies in Japan and the creators behind charming and comical characters such as Tarepanda, Sumikko-Gurashi, and their flagship character Rilakkuma. While lesser known worldwide than their key competitor, Sanrio, within Japan, Rilakkamu is quite the formidable rival to Sanrio’s Hello Kitty….Learn more about how San-X rise to stationary domination!

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MizumoriAdo

Fun and Flirty Kawaii – The Lovely Life of Ado Mizumori

Ado Mizumori (水森亜, Mizumori Ado) is a multi-talented artist, illustrator, singer, actress, tv personality, and author who rose to fame during the early postwar period and is still quite popular in Japan today. Affectionately known to her fans as Ado-chan, she was one of a few new female kawaii artists who became popular during the 1960s, each adding their unique, distinctively feminine style to the kawaii art world. Mizumori is particularly known for adding in a dash of romance with a hint of sexiness to her fun and flirty illustrations.

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Furoku – fall in love with the fun and fabulous world of Japan magazine freebies!

If you have ever been in a Japanese bookstore, you have probably noticed magazines bundled thick with various freebies ranging from simple stationery items to things like hair accessories, bento bags, and even passport cases! These free gifts, called furoku in Japanese, are commonly included with manga magazines and magazines for girls and women. I remember the first time I saw this was while living in Japan in the mid-aughts and assumed this custom was a more recent phenomenon as print was trying to compete with online content. However, I was quite surprised to discover that this custom of including furoku with a magazine purchase actually dates back to the late 1800s, and furoku have been included with Shojo magazines since their debut back in 1902!

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